Jack Nicholson delivered that line better than anyone ever could…”you can’t handle the truth.” The spit flying in Tom Cruise’s face was my favorite part!:) But for my blog seo purposes here, I am asking the question a different way, can you handle the truth?
Seo For Blogs
I am a firm believer that we can all manage a basic seo plan for our blogs. While some people are seos by profession, a lot of us dabble. The truth is, we NEED to dabble in order to get noticed.
The last word of the acronym is what it’s all about: optimization. Everything we do on our blogs is to achieve visibility. Specifically, we are working towards search engine visibility. Oh, the Google gods is what I should say. Bing and Yahoo are important, but if you want maximum exposure…Google it is.
So your basic seo plan should be building links, using appropriate anchor text, keyword research and formatting. Most will say web design, but since I am design challenged, I will stick with format.
What I mean by format is Header tags, post title, meta description, etc… Now, if I just lost you, which I seriously doubt I did since you are all geniuses,,,,help is on the way!! When I first started blogging, I had no idea what SEO meant. I thought it meant shiny elephant orbs for pete sake! (not really.)
But truthfully, I was clueless. I didn’t know anything about anchor text or formatting. I just knew my blog was going to be hot to trot and I was gonna make a cool milion bucks in a few days.
Can You Handle The Truth?
The real truth, which I have said many times, is that you are NOT going to make a million bucks overnight. Sorry to burst your elephant orb, but it’s the fact.
However, you can get to the point where you begin to make money blogging, then make a living blogging and hopefully get on the road to that million ucks if you work hard enough. But no one will know you even exist without seo.
I remember buying an affiliate website one time. The seller touted it was all set up on auto pilot, completely turnkey and ready to make me some fat cash. And it was completely set up….all automated and just needed my affiliate links. The problem with these sellers, is that they don’t tell you how to promote that site. Or that you even need to for that matter.
They sell you a site that just sits there collecting dust. They don’t tell you that you must optimize that site and build links and incorporate some keywords. Needless to say, my site flopped. Big fat nothing is what I made. $0.00. And actually, I lost money because the site cost me $100.00.
How To Learn SEO
If I knew then what I know now! Yes a cliche, but it so very true. There is so much information out there on building blogs/websites, seo and how to learn it, who is the best, so on and so on.
You have to weed through all the so called “gurus” crap and everything else. I just wanted a course (which they do offer some places) or something all in one place so I could wrap my head around SEO.
I was so green on the web, I didn’t realize their were books, podcasts, white papers nothin! Finally, I found a book though that was like, Oh duh.
- Search Engine Optimization (SEO): An Hour a Day by Jennifer Grappone.
The reason I liked Jennifer’s book was because she said it was a DIY seo book and I am all about do it yourself guides! Not only that, she said I could do it in a hour a day. It had also been updated every year to roll with any new stuff that would be important. I’m pretty sure it’s been updated for 2011 also. It would have to be in order to discuss the impact of social media on your seo plan.
I was able to understand the nuances of seo and what it meant for my success. The book covers just about everything you need to really get a grasp on seo for your site. Here are some things in the book:
- Develop and implement an SEO strategy using the winning An Hour a Day approach
- Discover how search engines work now, and make them work for you
- Optimize your site so you can be found, then make the sale
- Use Facebook, Twitter, and other sites on the Social and Mobile Web to put your site in the spotlight
- Find out what “link juice” is, and start making your own
- Get visibility in local, social, shopping, and other featured search results
The Bottom Line
The truth is, without a basic seo plan, your blog or site will fail. It will end up like the affiliate website I bought…collecting dust instead of moolah! You don’t want that. At least I know I wasn’t cool with that.
It’s so much easier to get all your info in one place in order to make the necessary changes or to begin the process of seo. We can all bring our flair to the different aspects, but for the basic comprehension and knowledge….one spot works best. Again, I think Jennifer’s book will do the trick for you. Even if you just need a fresher upper Here is the link again to check it out:
Lemme’ have it…..how do you SEO? Do you feel you need a refresher??
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