Oh really? Cleaning out your fridge helped you blog?! Right. Seriously though it did. As I was throwing out all of the holiday assorted foods, and there was alot, I began to think about my blog. I mean, there was so much junk in there, I think I may have even found Amelia Earhart hiding in there.
Now, for the blog. I have made it no secret that when I first started out, I was dumb. Yep, had no idea what the hell I was doing. Threw posts up without knowing what a link was or how to utilize anchor text…nothing. And SEO?! Ha…no clue. I thought about all my old posts while I was cleaning out the fridge and throwing away the junk.
Are Old Posts Junk?
To be honest, some are and some are not. But the truth of the matter is that some of my content needs edited. It needs updated and optimized. So I wouldn’t say my old posts are junk, but they are NOT optimized correctly and are more than likely hindering my blogs ranking or whatever we use nowadays!
And I don’t know about you, but I certainly don’t want to keep junk around on my blog. I know that some blog owners prefer to leave their old posts as is, which is fine…but I want to continually try and improve the overall quality of my blog.
Benefit of Editing Old Posts
There are 3 main reasons to update your old posts. First and foremost is you want anyone visiting your archives to read accurate information. So posting a quick “update” to a post with any changed information is a huge plus.
Add to that the second reason, relevancy. Updated information helps keep you relevant and we all know search engines are returning the most relevant info on search terms. Finally, you need your post to operate correctly…meaning broken links need fixed or pages that you link too need to still work.
The Bottom Line
While some blog owners prefer not to edit old posts because they want a living record of what they have done, some of us may want to consider the idea. I firmly believe that if you started out like I did…remember clueless, then you NEED to fix the mistakes. I will be going back into my archives, selecting the posts that actually get traffic, and adding links, anchor text and doing general seo work on them.
I don’t see any harm in doing so. When this is complete, I may write up a separate post about which articles are now fabulous and I will surely tweet them!
What are your thoughts on updating old posts? What random event makes you think of your blog?
Feel free to tweet and share!