I see you now, yammering and hollerin’ that PR doesn’t matter Lisa! Okay, I hear you. However, let me dabble on the flip side of this issue. This is not going to be a long drawn out post because I want to show you something. And then get your opinion.
Why I Still Look At PageRank
It’s no secret around here that I am trying to make money blogging. I have written countless posts on the issue. You are probably tired of hearing it already!
What I have found is the following. Advertisers are more concerned with traffic stats and how many impressions their ad will receive. So for this purpose, PR doesn’t hold much weight.
However, what I have also found is that people looking to buy reviews/blog post and ads with the purpose of a back link, PR DOES matter. Many buyers specify they want to buy an ad or contextual link with a very specific PR.
And the higher the PR, the more money they will pay. Now, before you go all crazy, nutzoid about buying links, hear me out.
I have never purchased a link, but I have been approached about selling a link. Just as we do with whomever we link too, we do our due diligence in placing a purchased link. I am NOT going to link to any hanky panky, “how many chicks can I get” type sites.
When someone asks about a contextual link or post from me, I research them very carefully. I check out their site, whois info, who they link to and their niche. I don’t want The Friendly Blogger in any way attached to bad neighborhoods.
I also do not want a ton of outgoing links from my site that are paid for. So, I reserve this area for only high quality sites…and generally I like to link to these types of sites on my own anyways. I’m just giving you the positive side of a link sale.
As for advertisers, some buyers purely want the link back to their site and are doing so with a pretty little banner. I see no harm in at all if you do your homework on the prospective buyer.
The going rate for this type of buyer varies. People will pay monthly, tri-monthly, or even a year. And Google pageRank determines that price people! As an example, a PR 1 will net you somewhere between $7-$10/month. Yet, a PR 5 will take in somewhere between $25-$50/month.
You are looking at a 6 month earning of $60 or $300! So yes, in my opinion PR still matters for monetization purposes. The issue is determining how many purchased links you open your site up to. I find the lower the better. I want to concentrate on building traffic so I can focus more on ad sales.
The PR Chart
Okay, having said all of that….and I am sure I will hear feedback from you on it, here is what I wanted to show you. I found a chart that graphs out what you need to gain a specific PR. It shows you if you want a PR 2, how many backlinks you need to have and from where to achieve it. Meaning, how many PR1, 2, 3 etc…links you need to gain your projected PR for your site.
I don’t know how I feel about this graph and if it holds water. This is where you come into play. Check it out….tell me what you think. Do you agree? Especially the higher PR links….are they THAT meaningful?
The Bottom Line
I think PR will always be a source of debate for people. We all have our opinions on the matter and I think we all see different reasons for pageRank.
What do you think of this chart and do you agree?
Please share this so I can get more feedback on the issue.