LifeTime movie network, or for those of you “in the know,” LMN is television for women. What I can’t understand, is most of the movies show women being abused, cheated on, made fools of…so how is it really television for women?! But I digress…
The LifeTime Hook
If you have ever watched LMN, then you know the routine. A movie comes on, your eyes are glued to the TV, you have to go to the bathroom, you’re hungry, but you not dare move. Okay, the movie ends and you feel relief in sight. A break is on the way.
WRONG! Before you can even say, hoo ha great movie, another movie is already beginning. BAM! just like that, no break, no interruption…just the next visual assault on your eyeballs. And 9/10 hooks you immediately.
Since I am 24/7 thinking about my blog, this made me think even harder. It made me reconsider some things here and changes I want to implement. Like, LMN, I have developed loyal readers and I have met some fantastic people through this blog.
But one thing I have been considering lately, as it appears many bloggers have been, is where am I going with this? Have I strayed from my initial goals? The short answer is yes, I have. So what to do?
First, I needed to reevaluate my intent. I started this blog to build a brand and to build a business. There are so many different ways to make money blogging, but if you don’t implement the necessary strategies, you are only building a social forum.
While that is not altogether bad, that is not the goal of all blogs. Some of you may have that as your sole purpose and I think it’s great. But for those of you looking to seriously monetize your blogs, that will not benefit you. Why? Because of the simple fact that you do not want to market or sell to your loyal readers.
The Target Market
Sure, some of your readers will try a product based on your recommendations, but your loyal readers are not your target market. Your target market is the people who are finding you based on whatever problem they have. For more information on your target market, read this:
I don’t want to drone on and on, so let me just try and summarize my point here. I have been conducting this blog more as a social forum than a business. I removed all of my ads, took out all affiliate links and did nothing to increase my opt ins. All in the hopes that building up the social aspect would create success.
I realized that my loyal readers are what make me smile and make me feel appreciated. They are the people who share my posts and encourage interaction….every blogger needs that. Without this aspect of blogging, you will fail. You may think otherwise, but you can not escape social proof.
But this alone will not secure success or build your business for you. Imagine if Target or Apple did not advertise? Imagine if they had no email contact with people? In today’s world, advertising is how brands get the word out. Whether it be giving away freebies in exchange for an email contact, or creating a genius marketing campaign. Don’t you all wish you were the Geico gecko?!
Back to LifeTime….they give you no rest, no break in between their offerings. Now, do I think blogs should operate this way? Not particularly. However, if you don’t show your offerings, advertise your brand, ask for the sale/opt in, promote your products, then how will anyone see them?
How will you make your business successful? Don’t get me wrong, I love the social vibe with my readers. I love their feedback, their opinions and everything in between. This blog would be nowhere near what it is today without them.
So, to get to the basic premise of what I’m talking about here…you will notice some changes here at The Friendly Blogger. I have reinstated some banner ads, and revved up my list building strategies. I am not implementing these changes to annoy anyone or bug the heck out of people. Rather it is a necessary step in getting my blog back in line with my business objectives.
I hope to keep all of my readers and continue gaining new ones. I will continue to try and bring improvements to this blog and be of assistance to anyone needing help. I will also never recommend products or people whom I don’t personally feel bring value to your ultimate goals.
The Bottom Line
You know I always like to give you the bottom line of every post. I love my blog, it is my baby. Building this blog into a successful business has been the goal from the very beginning and I think I was losing site of that.
I believe that you can have a business AND social proof. They go hand in hand, so why shy away from either? It’s like bread and butter, or Lady GaGa and weird.
I would really love your opinion on this and would also appreciate your sharing or linking to this post!