Feed Your Brand: RSS Style That Is

logo to feed, brand your feed, dress up feedI want to make this post as quick and painless as possible. I know…shocking for me huh?! Today I want to show you how to increase your brand recognition through your RSS feed. In my opinion this is severely under utilized. So listen up. :)

What is Brand Recognition

This may seem like a dumb question, but in all actuality it is a necessary one. People need to understand that brand recognition can literally result in millions of dollars in company’s pockets. Oh, you want an example huh?

Nike. I don’t know anybody that doesn’t recognize the Nike swoosh. You can see that swoosh on a wall all by itself and you know that it belongs to Nike shoes. The second thing Nike did right was add text to that brand. Just Do It. Swoosh + just do it = BANK!

Look at every way Nike can capitalize on their brand, besides the logo on the shoes. T’shirts with the swoosh or the text. Hats, mugs, posters, commercials, bumper stickers….it’s all about the brand recognition. ( I know everyone of you wants a TFB bumper sticker!)

All makes sense to you now right? Good…now about you and your brand. It doesn’t matter what your logo is, you can promote that logo with your blog and your feed. Here’s how.

Add Logo To Feed

Let’s face it, feeds are kind of boring. I don’t take up too much time decorating my feed, but I do want my logo on my feed to further enhance my brand recognition. The nice thing about adding your logo to your feed header is that when clicked, it links right back to your blog.

What I have done with my logo on my feed is make it a bit brighter so that people will notice that it is there. My logo on my blog and what I am beginning to promote is “TFB.” So, I have been able to incorporate a brighter TFB textured logo into my feed header. Here is a screen shot for you.

add logo to rss feed

You can see in the above image, I don’t have it all decked out in bells and whistles, but my “TFB” logo is bright and easily recognized. So, without further adieu… here is how you can add your logo to your RSS feed too.

  • Log into Feedburner account
  • Select feed you wish to optimize
  • Select “Optimize” tab
  • Select “Feed Image Burner” on left sidebar
  • Add your logo and link information. See below

add keywords to feed image

I chopped it up a little on the bottom, but you get all the necessary information in the text. Specify your image source, the URL, and your title and link. All done. Now you have some brand recognition on your feed and in effect, you are cross promoting your goods. Give yourself a pat on the back!

Okay, your turn. Tell me your thoughts and if you feel lucky, share this with the world!


better blogging tips

43 Responses to “Feed Your Brand: RSS Style That Is”

  1. March 4, 2011 at 2:37 am #

    Brand recognition comes from spending a lot of money on being consistent. A little too much money for me – although I’m not mocking it. :)

  2. February 15, 2011 at 3:49 am #

    Thanks for the tips. I do think that it will be very useful to have our brand (logo) in our feeds so readers directly know/remember each time our contents available via feeds.

    • Lisa Drubec
      February 15, 2011 at 1:03 pm #


      Let me know how it works out for you!!!

      Thanks for stopping by,

  3. February 7, 2011 at 7:45 pm #

    Hi Lisa,

    I’m glad to have found you on Twitter and look forward to exploring your blog. I didn’t even realize you could add your logo using feedburner. In fact, since the last time I poked around in there I think they add some new features and options. Very cool. Thanks for sharing this and bringing it to our awareness.

    I just implemented it myself at:

    I hope you don’t mind if I share a couple of tips with everyone…

    A cool trick is to enable the ability for your rss audience to share socially using FeedFlare also found under the Optimize tab in feedburner.

    But the true power of RSS feeds is taking advantage of the ability to have your feed listed in the various RSS Directories, and have it syndicated all over the web, like to your social profiles / social network accounts. For example, you can use Networked Blogs or Facebook Notes to do this on Facebook.

    There’s a lot more you can do to brand yourself and drive more traffic with your RSS feeds too. Unfortunately, its a little too much to write about and I don’t want to get off topic from your post.

    Hope to read more of your blog… you’re awesome!

    Talk soon,
    Eric Bonnici

    • Lisa Drubec
      February 7, 2011 at 8:07 pm #


      Welcome to my blog and I so appreciate your tips! Wonderful tips might I add. I am just beginning the RSS directories myself…thanks for the reminder!


  4. February 6, 2011 at 9:52 pm #

    Dear Lisa, very cool tip to include a logo in the RSS feed. Simple to execute and definitely a value enhancing tweak. Thanks!

    • Lisa Drubec
      February 6, 2011 at 11:50 pm #


      Glad to be of help!!

      Stop by anytime,


  5. February 4, 2011 at 10:50 am #

    it necessary to make a brand when you consider blogging as a business.

    • Lisa Drubec
      February 4, 2011 at 11:05 am #

      Absolutely Vivek!

      thanks for stopping by


  6. February 4, 2011 at 9:51 am #

    Thanks for the tip, I am still creating my logo and when it is ready, I hope soon, I will be using your post to help me get it out there.

    • Lisa Drubec
      February 4, 2011 at 10:17 am #

      glad to be of help!


  7. February 3, 2011 at 9:11 am #

    Hey Lisa,

    Great to see the changes going on here, I love the clear, bold, friendly feel of your blog now. Well done!

    Love this tip. I recently realized how important RSS feeds can be, but didn’t realize this was possible. Your branding should be as total as possible, as you say, the big brands provide perfect examples…

    Thanks for sharing!

    All the best ,


    • Lisa Drubec
      February 3, 2011 at 11:41 am #

      Thanks Jym! I definitely took Ana’s advice with my audit and so glad I did. I have gotten a lot of positive feedback.
      I’m glad you found this tip helpful and I too am beginning to realize the importance of RSS!

      Have a brilliant day

  8. February 3, 2011 at 3:19 am #

    Hi Lisa

    While all the geeks are going woopy doo I will now go message my techie friend who did my makeover and show her this post lol

    Thanks for sharing Lisa. Love how your site looks since the audit :-)

    Patricia Perth Australia

    • Lisa Drubec
      February 3, 2011 at 11:27 am #

      LOL Patricia!! Thanks for the kind words about my site makeover. I think we all have that techie “go to” person dont we!!

      All the best,

      • February 4, 2011 at 3:12 am #

        Just as well in my case lol. I haven’t got a clue and I’d rather be networking ;-)

        Patricia Perth Australia

  9. February 2, 2011 at 8:58 pm #

    Okay Lisa,

    How frickin’ useful was that big tip :)?!
    Thank you – I just love learning new s***.
    Sorry, can’t talk – I would hang out longer, but I’m off to do that right NOW!


    • Lisa Drubec
      February 2, 2011 at 10:40 pm #


      I’m doin the whoopty woot dance right now because I gave ya a tip!! Now how rockstar is that??? I am glad you found it helpful and are off doing it right now!!

      Off to Bring It!

  10. February 2, 2011 at 4:38 pm #

    Hey Lisa,

    Wow, how I do love learning new things. Thank you SO much for that. I hopped over there right away and created my images on my RSS feeds as well. Really appreciate the great information. Thanks again… Very very very helpful.


    • Lisa Drubec
      February 2, 2011 at 6:27 pm #


      So glad you found it useful!! I know your images rock!

      All the best,

  11. February 1, 2011 at 8:49 pm #

    No thought, just off to do it. Thanks, Lisa. You make it easy on me to do everything by giving me all these shortcuts :)

  12. February 1, 2011 at 8:18 pm #

    Thank you..really informative!!

    • Lisa Drubec
      February 1, 2011 at 9:22 pm #

      My pleasure

  13. February 1, 2011 at 5:47 pm #

    Great Tip, Lisa. I never knew that you could do that. :) I just went over and set mine up! Thanks!

    • Lisa Drubec
      February 1, 2011 at 7:37 pm #

      Hi Wes:

      glad to be of help!!


  14. February 1, 2011 at 3:03 pm #

    Thanks for the tip, I am still creating my logo and when it is ready, I hope soon, I will be using your post to help me get it out there.
    Patrick Simpson

    • Lisa Drubec
      February 1, 2011 at 7:38 pm #

      Excellent Patrick! make sure you let me know when you get your logo together so I can check it out!!

      All the best,


  15. February 1, 2011 at 1:24 pm #

    I’ve never been able to figure out the URL of mine, I don’t think it has one.

    • Lisa Drubec
      February 1, 2011 at 7:39 pm #

      Hi Dennis:

      if you have it hosted somewhere you should be able to grab a url. Or you can save it to flickr I think and it will give you a url!

      Hope that helps,

      • February 3, 2011 at 2:12 pm #

        Right now I believe it’s just embedded in my header somehow…that’s Ms. designers job, not mine. lol

        • Lisa Drubec
          February 3, 2011 at 10:19 pm #

          LOL I like that Dennis!!

  16. February 1, 2011 at 12:16 pm #

    Awesome tip. I just implemented it thanks to you. You ROCK!!!!

    • Lisa Drubec
      February 1, 2011 at 7:40 pm #

      Thanks Dino, glad to help!! And YOU are the rockstar!! :)



      • February 1, 2011 at 8:57 pm #

        Just did it. Looks soooooo great, thanks!!!!

        • Lisa Drubec
          February 1, 2011 at 9:22 pm #


          YAY!! I am so glad you did it and liked it!! wooty woot.

  17. February 1, 2011 at 10:54 am #

    I never thought of that – uploading my logo to my feed. I’d have to actually get one designed because right now I have only a WordPress header graphic. It’s a great idea!

    • Lisa Drubec
      February 1, 2011 at 12:06 pm #


      I’m glad you found it useful. Hopefully, you get a Killer logo and rock it out!!


  18. February 1, 2011 at 10:16 am #

    Damn Lisa very cool little tip. Every touch point with your reader counts, and this one is always overlooked. Thanks for making sure I don’t miss it.

    • Lisa Drubec
      February 1, 2011 at 12:07 pm #


      I have been trying to look for little untapped nuggets to give my readers! I hope this qualifies and as always, I appreciate your feedback!

      All the best,


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