Are you scratching your head, wondering how to create content that will generate that all-important buzz? Successful corporate blogging captures readers’ attention thus encouraging them to share your content with social media sites. Backlinks created from such sharing lead to higher search engine rankings and increased traffic, which in turn produces more profitability for you.
Here are some tips that can help:
Study and Know Your Audience
Speak in their language. A blog for high school students would be written in a different manner than one that caters to corporate executives. Think about speech patterns of your readership and modify your content accordingly.
Consider the issues that may be unique to your audience and provide useful content that either solves a problem or addresses their needs. For example, the readership of a blog comprised mainly of young mothers may want to know how to get their baby to sleep through the night. Likewise, the followers of an internet marketing information blog would hungrily devour tips that would make them more money.
Aside from providing solutions to problems, produce content that discusses experiences common to your visitors. To illustrate this principle, the blog of an alcohol recovery center could have a post on how the families of alcoholics are affected by the addiction of their loved ones. Although there may be no clear solutions to offer, readers can find comfort knowing that others have the same challenges. Additionally, any trending topics relating to your demographic audience can be of great interest to them.
Make Your Blog Interactive
People united by a common interest love to interact and connect with each other. At the end of your blog posts, encourage your readers to comment by asking such questions as, “What is your opinion?” or “What has been the biggest problem you have been faced with…?” Those who comment will likely want to return to the post to see what others have written.
Polls or surveys are tools for fostering visitor engagement on your site.
Enhance Your Blog’s Readability
Even if you have great content, if it’s not presented in an easy-to-read and easy-to-assimilate manner, your blog visitors won’t want to pursue it. Make it easy to scan, using plenty of “white space.” This involves making your paragraphs small, using subheading and/or bulleted points.
Strategically Insert Graphics
Squidoo is an example of an internet marketing blog medium that uses graphics to great advantage. Some of the tools used there can be procured online without cost. For instance, you can download an image of a big red arrow and use it to focus attention on a product or main selling point.
Spending some time considering the characteristics of your blog’s demographics is key to providing valuable content for your readers that will be buzz-worthy. Making your blog interactive, as well as enhancing its appearance through easy-to-scan text and interesting graphic images will also prove helpful.