There was a time that writing link bait was what you needed to grab high quality backlinks. Well, it’s 2011 and things have changed. The Internet has changed and so has the business of blogging. You need to decide if you have what it takes to be a link magnet.
Why is a Link Magnet Different?
We read everywhere that writing killer content is the key to getting backlinks. Write amazing stuff and people will trip all over themselves to link to you. That is so last year.
The reality is that today, people link to personalities just as much, if not more than content. In order to succeed in this realm, you need to develop your brand AND your personality. Your brand needs to be an extension of your personality and it needs to shine through your content as well.
Why do you think all the topnotchers tell you to find your voice? Your virtual voice is what people “hear,” and if it’s dull and crappy- fogetta bout it.
So the difference here is that a link magnet is someone not something. Do I agree with this? I will get to that in a minute. It really doesn’t matter if I agree with it or not, because it is what it is. That is how social media has evolved and brought bloggers and Internet Marketers with it.
Back to whether or not I agree with this or not. I’m torn. Remember back in High School or those of you still in HS, there were the jocks, the techies, the loners, etc,,? All cliques.
These same cliques exist in the blogosphere, just not with the same titles. People create relationships, form bonds and end up in the same circles. These cliques promote, vote and link each other. It’s just human nature…business or not. And I don’t mean link exchanges for those of you ready to jump on that statement.
This is where I take issue. Now, someone in a particular group may see another “member” post something and whether it’s brilliant or not will vote or promote it. Where links used to attach to this content, now Facebook likes and tweets rule the roost.
This to is why I tend to not like Blog Contests. Seeing as comments, votes and promoted content typically wins, the playing field is not level. My solution to that? A masked blog contest. Somehow mask the identity of the Blogger until the contest is over. I think it evens the score. Someone with 1000 followers can stand against one with 10,000 followers. Just an opinion!
No one can create a blog personality or online personality for you. it has to be something you do all on your own. I am writing now the way I would talk to you if you were right in front of me. That’s just how I roll.
I try to treat my readers as I do my friends. Therefore, we have conversations, through blogging. It’s not that difficult. I swear it’s not.
We all have our own way of letting our personality shine through and you should continue to define your personality.
The Bottom Line
The Internet has changed dramatically and social media has encapsulated every niche. If people don’t trust your personality/brand, you have a next to none chance of surviving out here.
Don’t get me wrong, I DO NOT advocate brown nosing, ridiculous flattery or a** kissing. Be above reproach, practice give not take, have integrity and be REAL. Phonies and fraudsters suck and are eventually discovered…so don’t become one. Period.
And for pete sake…thank people when they help you, promote you, or whatever. It still amazes me the amount of people who forget this simple fact.
You still need to focus on your link building strategies, but in this new day of marketing, your design and articles are not enough. Make yourself a link magnet. Obviously, you see I agree with this philosophy more than disagree!
Now for your thoughts. Are you a link magnet or who do you consider to be one?