Powerful Link: Do You Have It?

While links are obviously important for your search rankings, it’s also the power of your links. Analyzing your link profile, do you have it, a powerful link?

What is Link Profiling?

Link profiling is the practice of analyzing the amount and power of the links for your site. Doesn’t sound too complex right? If you don’t really know what you are looking for it can be an arduous process. Thankfully, geniuses of seo and link building, seomoz, have done the hard work for you.

Using Open Site Explorer, they have given us the ability to deeply analyze our link profile and classify them by page and domain authority. When you look closely at your link profile, do you see powerful links or a massive amount of low page authority links? In order to fully optimize your site, you need to be aware of your link building campaign and more importantly if your campaign is working.

What Do You Mean Page Authority?

Since I like to give people the basics, I will keep this as simple as possible. Mainly because there are blogs out there that can give you more in depth analytical information if that is what you need. So, the basic premise is this: when a page links to you, the authority of that page is measured by it’s pagerank, relevance and number of outgoing links. Generally, you would not want an unranked page with 100 outgoing links about porn linking to you from that page. ( unless you’re into that kinda thing!)

Page Relevance

I probably don’t even need to go over this with you, but I will anyways…because I want to! When a page links to you, it should be on topic. I don’t want a shoe warehouse site linking to my blog page about traffic generation. Makes perfect sense.

And the same goes for your outbound links as well. Keep them as on topic as possible. A natural link building campaign will include some random off topic links in your commenting efforts, but keep this to a minimum. When you link on your pages, search engines will use your links to figure out what the heck your post/page is all about.

If you are discussing duck feeding habits and you link to a dress making shop, you’ve just crushed your relevancy and the search engines have no idea what your talking about. Don’t make it any harder on yourself by confusing them for crying out loud.

How Do I Check My Link Profile?

We have all checked who is linking to us by using Yahoo! site search. However, the most in depth results I have ever seen are by using seomoz’s link profile tool.  With over 84,000 readers, I think it’s safe to say, they know what they are talking about.

So give it a whirl…check your link profile and see if you have powerful links. You can easily download their spreadsheet and import your data. Analyze your link profile results each month to see if your efforts are paying off.

Let’s hear it…how do you analyze your links? What’s more important to you, page authority or relevance?


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18 Responses to “Powerful Link: Do You Have It?”

  1. already done it with my site that’s why my PR is sky rocketing.

  2. January 23, 2011 at 10:00 am #

    I love http://www.thefriendlyblogger.com! Here I always find a lot of helpful information for myself. Thanks you for your work.
    Webmaster of http://loveepicentre.com and http://movieszone.eu
    Best regards

  3. January 9, 2011 at 9:25 pm #

    It’s extremely important to understand that PageRamk alone doesn’t determine the value of a page. I am personally not a big fan of Open Site Explore, but for a somewhat free tool, it’s not awful. :)

    Thanks for the inclusion, Lisa!

    By the way, looks like you’ve got a lot going with your blog – lot’s of theme tweaking going on, huh? :)

    • Lisa Drubec
      January 9, 2011 at 9:53 pm #

      Hmmmm, and I wonder why that would be Ana!! (the tweaking that is)!

      • January 9, 2011 at 10:47 pm #

        Well, I am using the latest version of Firefox and in my browser your font looks all over the place – anything from big to small in the same sentence. Do you see what I see?

        By the way, meant to tell you before – I would love to see you open the in-post links in a new window, specifically outgoing links. That way you keep the traffic on your blog and not send them away.

        • Lisa Drubec
          January 9, 2011 at 11:03 pm #

          Hi Ana:

          Something must be wrong in my theme because I always put the links in open new window!! As for the font, I only see one size..what the heck?! Dev changed a couple things for me with the link color and menu color…and I am using firefox too! Is the font that way in the paragraphs?

        • Lisa Drubec
          January 9, 2011 at 11:19 pm #

          i just checked my links and I dont know what the heck happened! I don’t know if it happened after I did my 301 redirect or what but I see the links are all opening in same window…BOO, more editing now! Thanks for letting me know because I thought they were all good.

  4. December 29, 2010 at 11:35 pm #

    Hey.Page authority is important in dealing with links as well at the page’s relevance. A high PR and do follow one is a thumps up. Anyway thanks for the insight, eh.

    • Lisa Drubec
      December 29, 2010 at 11:45 pm #

      Thanks for commenting cotton. And you are correct it all adds up and do follow is a great bonus!


  5. December 29, 2010 at 10:02 pm #

    I know that link building technique is how much important to improve the keywords ranking.

    • Lisa Drubec
      December 29, 2010 at 11:18 pm #

      Link building definitely helps in keyword ranking!

      Thanks for stopping by.


  6. December 29, 2010 at 4:00 pm #

    I agree with just about everything with the exception of page relevance. Often times when SEO’ing a site one just needs to win the backlink race. Whether this means that they get links from relevant sources or not doesn’t matter much. A high PR link on a an unrelated site is by far more powerful than a low or zero PR link from a related blog.

    • Lisa Drubec
      December 29, 2010 at 11:20 pm #

      Thank you for stopping by my blog. I do however have to disagree with the relevance issue. I agree that high PR links make a big difference, but I would argue that a high PR link from a relevant blog would be more beneficial than 10 unrelated PR sites.

      i guess it all comes down to personal link building campaigns! Thanks for your comment.


  7. Lisa Drubec
    December 28, 2010 at 5:23 pm #

    @Chicago Web Design

    I have just recently discovered Majestic and I have to say I like it alot! Still figuring out all the tools with it though!

    Thanks for your comment


  8. Chicago Web Design
    December 28, 2010 at 9:59 am #

    I use another link profiling tool. Majestic SEO has a great set of tools for analyzing and ranking backlinks of competitors. A great complement to Site Explorer.

  9. Lisa Drubec
    December 27, 2010 at 10:37 pm #



    I really appreciate your kind words! I have been online with this blog for over a year, but not seriously learning and implementing until about 4 months ago.
    being sidetracked for so long with they "hype," wasted valuable time, but now that I have put into play the real lessons learned, I am seeing results.

    thanks so much for stopping by!


  10. Lorina
    December 27, 2010 at 10:33 pm #

    Hi Lisa, Great Post! You are really giving great information on linking. I also read your about page… I love your story. You are just like many people who start internet marketing. Hoping for instant success… That is only natural… lol!

    I know exactly what you mean… I'm happy you were able to pick yourself up and pursue your online business. Good for you! I have only been an online marketer for about 6 month and I'm amazed at how much I have learned as well as the income I have been able to generate. Much Success to you and all that you do!

    Again, Great post, I look forward to future post. :)


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