Google VS Bing

google vs bing

Not much of a fight you say. Google VS Bing. C’mon, it’s Google and no one can take down the champ, right? Not if Bing has anything to say about it.

The Bing Dilemma

Pretty self explanatory here, but I’ll say it anyways. How in the world do we take a share of the Google pie? The reality of the situation is that Internet surfers are, by habit, Google users through and through. I mean, if it ain’t broke…don’t fix it right? I mean, I go to Google to get to Bing!

Bing’s Answer

Microsoft’s Bing has been adding a ton of features lately to try and compete with search giant Google. But is it really enough? It would appear to Microsoft anyway, that adding features which Google does not have will boost their online presence. They tout completing tasks for users online rather than just finding sites for us to peruse.

Bing’s New Features

The biggest addition to Bing, is the Facebook like button.

“One new feature aimed at social media fans is the option to rank search results based on what a Bing user’s friends have “liked” on Facebook”. –LA Times

According to Business Insider, Bing has an exclusive deal with Facebook…which surprise me. Does Zuckerberg know something we don’t? Or as it seems he is competing with Google and knows this may dominate the web totally by teaming up with Bing.

Bing has not fully capitalized on the Facebook integration as of yet, but with 100 million people clicking the “like” button everyday….they are headed in the right direction.

There is also documented evidence that Internet users are more likely to take the suggestions of friends rather than a search engine for relevant information.

More features added by Bing include:

  • Interior views of buildings and restaurants
  • Maps of malls
  • Integration with OpenTable and GrubHub to make restaurant reservations
  • Real-time transit information and Streetside views for Bing Mobile

I don’t know all of the new features implemented, but I do know they are making a major push to compete with Google. If their deal with Facebook is really exclusive, then the days of Google reigning supreme could be in jeopardy (in my opinion anyway.)

The added feature of a social graph on Facebook only solidifies the union of Bing and Facebook. The social graph will allow you to return every piece of public information on a person…easily.

I am by no means a search engine or social media expert but even I can see Bing has huge potential here. 2011 is going to be an interesting year in social media and Internet use.

I would love to hear your thoughts on Google VS Bing and what you think this means for the future of Google.

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18 Responses to “Google VS Bing”

  1. January 7, 2011 at 9:31 pm #

    It has always been google.. No one can take down the champ. Even if yahoo and bing combined they can’t beat down the Giant!

  2. Sandy Roy
    December 30, 2010 at 5:12 am #

    No doubt google is better than bing. I am not telling that bing is bad, i am saying that bing is not good as google.
    SEO Service Organic SEO specializes in optimizing your website for better search engine placement.

    Online Marketing e-Celtic works with enterprises to increase their IT infrastructure’s flexibility, scalability, and reliability, to help maximize performance, cost effectiveness and availability.

  3. Lisa Drubec
    December 27, 2010 at 3:12 pm #

    @Randy

    Randy:

    This is so true about Google. It is hard to get a human to answer concerns or questions. I have yet to try Bing for PPC, but I too have heard they are much more reasonable.

    Lisa

  4. Randy
    December 25, 2010 at 9:55 pm #

    At least in one area, Bing is vastly superior to Google, and that is in customer service to PPC advertisers. If you are launching a product or service that can support the high cost of PPC advertising, I would definitely recommend testing first with Bing. They actually answer phone calls and provide useful assistance. Importantly, Bing's cost per click is much lower. And if your program pays out on Bing and you want more traffic, expanding the program to Google's Adwords is an option. But don't expect any customer service from Google unless you have a huge budget.

  5. Lisa Drubec
    December 21, 2010 at 6:36 am #

    @Flyer

    Yes I do…I think with the recent layoffs, we are going to see the steady decline of the Y!!

  6. Flyer
    December 20, 2010 at 3:34 am #

    Bing has been clever by affiliating themselves with facebook, but do you think this will spell the end of yahoo.

  7. esoftload
    December 18, 2010 at 1:30 pm #

    bing is not serious in their search engine mechanism… they will more years to take google down…

  8. Lisa Drubec
    December 18, 2010 at 10:22 am #

    @Steve from ZolexPC
    Steve:

    I too would take a personal referral over search. I believe most people would. Thanks for commenting!

  9. Lisa Drubec
    December 18, 2010 at 10:21 am #

    @Dan Lew I agree with Google hiring the best, but do you think with the swift growth of Facebook that Bing may not have to fight too long?

  10. Steve from ZolexPC
    December 17, 2010 at 12:55 pm #

    I think Google is still King, but Bing is a lot of people's default search without them even realizing it, especially on new PC's. We all know Facebook is setting up to compete with Google in some way or another and it sounds like this a good feature for Bing to use with Facebook. I agree with the comment that I would take a friends referral over a Search Engines Referral. Personal Referral can't be beat.

  11. Dan Lew
    December 17, 2010 at 3:59 am #

    The problem is Google has hired the smartest engineers in the world, so Bing will be trying to catch up for many more years to come!

  12. djfunkyslick
    December 16, 2010 at 10:46 pm #

    @Swamykant
    I agree…I think they are headed in the right direction though!

  13. Swamykant
    December 16, 2010 at 9:23 pm #

    Google is the best. Bing will take much time to equal it.

    Nice Article.

  14. djfunkyslick
    December 16, 2010 at 5:53 pm #

    @Tristan

    Tristan:

    I agree…integrating with Facebook just might propel them to the top. Thanks for visiting me!

  15. Tristan
    December 15, 2010 at 11:58 pm #

    I think I've been to Bing… twice? Maybe even once…

    Having said that, integrating results with a Facebook like button is extremely cool!

    Thanks for the post, Lisa!

  16. djfunkyslick
    December 15, 2010 at 10:32 pm #

    @found

    I guess my thought process is that nothing lasts forever. Giants fall everyday and we need to be adaptable to the change!
    Thanks for commenting

  17. found
    December 15, 2010 at 10:31 pm #

    Google is such a major force, I don't know if anyone can take them down. you certainly give me reason to reconsider though.

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