Okay, so I have been reading a lot lately about list building and the best way to go about it. I have read, “do this, but don’t do that….huge list building mistake!” My first response is always…don’t tell me what to do!! :) But then I remember I’m not a angst filled teenager anymore, so I listen.
In all my reading, I have found some REALLY great tips for increasing and converting your email lists. I think most of us, regardless of the why, want to find a way to better build our email list.
Some of you may affiliate market, some may promote your own products…the reasons are endless. So, I won’t waste all of your time going over that kind of stuff. What I really want to do, is share with you a tidbit I read….and get your opinion.
List Building Mistake
I was reading a report about mistakes people make with their squeeze pages. For those of you who don’t know what a squeeze page is, read this brilliant article:
Okay, here’s the “mistake” I recently read about. The author of this report poses the question, “do we really need to collect the person’s name or just their email address?”
Actually, here are his (name withheld because I think it’s IGNERT thinking) thoughts in his words:
The only time we collect someone’s name is on the order form. There is never a good reason we can justify collecting their name on the optin page. Fact – it will ALWAYS decrease your response if you capture their name.
So what do you do instead? Just collect email. That’s it. Nothing else. Yep, you can’t do that stupid “name personalization” in your autoresponder sequence – but who falls for that crap anyway? And do you really want to “trick” your prospects into buying from you? I don’t.
So there is no reason to collect a name on an option page. So don’t. Collect email address only and notice a nice bump in your conversion.
Oh really?! People don’t “fall” for that personalization thingy? I don’t think it’s a matter of making people fall for anything. I think the personalization can sometimes differentiate the spammer emails from the real deal lists you have joined.
What is this trickery you talk about?! This author states that there is a “nice bump” in opt ins. Where is the proof? How can you make a claim like that if you can’t substantiate it? A nice bump could be a gorgeous pregnant lady as far as I’m concerned!
Converting your email list should be a top priority, but how do you know what is correct and what is a mistake? I firmly believe that it’s different for everybody. There are definite strategies that increase and convert, but you need to test, test, test to see what works for you.
You can see that I give you tips to build your list when you opt in. The idea behind all of these strategies is that you NEED TO IMPLEMENT them. From there, you need to test what works and what doesn’t.
The Bottom Line
So here we go. I completely disagree with what this person has to say. However, I am just a little speck of sand in the desert, so I come to you. I want to hear your opinion on the matter.
- Are we blind to the text input fields on capture forms?
- Are you more willing to sign up for a list that requires just your email address and nothing else?
I would really appreciate you sharing and giving your feedback!