Social media is a growing field to advertise your business. Twitter and Facebook are large websites where a company can have thousands or even millions of people interacting with them on a daily basis. It is impossible to interact with each and every one of those individuals. That is why businesses need to take advantage of the best social media tools for marketing your business.
Management tools are among some of the most user friendly tools that a marketer will need. Hoot Suite is a must for anyone who is on Twitter. It manages multiple Twitter accounts, lets you automatically schedule messages for distribution to your Twitter accounts and provides data to measure the success of your accounts. This tool could come in handy for promotions where the sales code is posted at midnight and you want to be sound asleep in your bed. This way, the code is sent out right at midnight automatically.
YouTube is actually a social media tool as well as a social media website. It allows users to interact with each other and to grow your business fast. While most of the videos on YouTube for businesses are those that relate to advertising and marketing campaigns, customer service can also get a boost up from YouTube. Simply post a walk-through video of how to use the product or service that your company sells or videos that answer frequently asked questions by customers. The more creative you get, the better response you will get from consumers as well as other businesses who might be interested in paying you to help them create such campaigns.
Mail Chimp is another useful social media tool. While some critics might say email is outdated, there are still times when you will want to contact your customers through their email addresses. It is just another method of getting them to purchase an item from you. Mail Chimp is great for small businesses because they do not charge to manage up to 500 email addresses per month. You can also send up to 3,000 emails per month on a free account. Small business can also sign up for larger paid plans should they have a need for a larger mailing list.
Google Apps is a key tool in any organization. Whether it be a school or a business the email, calendar, and other features that Google provides are top products. Best of all, a small business can use these for both social media purposes as well as to manage their day to day operations. Google Apps for Domains does not cost an extremely large amount of money per year and is well within the reach of every small business.
Small business social media tools will vary for each and every business. The key point to remember is that there are helpful tools out there to assist you. You and your employees do not have to conquer the Internet alone. In fact, there are dozens upon dozens of tools that can cause you to spend less time on social media and still make a larger impact!