Ok, let us be honest and acknowledged the fact that we had been spamming the web in the name of off page optimization till Penguin came and mashed it. As things stand, if you are still indulging in submission tasks or link building, you are just shooting yourself in the feet. But sometimes, when you are doing the job of promoting your website in the most ethical ways out, your website can still be penalized by Penguin. Now, do not go haywire and start cursing your luck for deserting you. This is not gonna help you. Just calm down because even if you got booted by Google, there is still way out to make your web presence hot and happening. There are still loads of things that you can do to drive traffic to your website. In fact, take it a challenge and I am damn sure that you will be able to win the bet:
Search plus Your World: Experience the power of social media in the making. Search Plus Your World is a great to explore the web. It is fun and it shows personalized results based on the your friends’ suggestions and that means, if you have a great friend base and if they are following you and your website in the Google Plus, chances will be there your website will have appear in their SERP even if your website is nuked from the main organic search result. So, there is nothing secret here. All you have to do is to create a vast network of active Google Plus users and your website will be algo proofed.
YouTube: This is the best way to market your product and service. It is interactive and highly engaging and the good thing, you would not have to build links to be able to get to the top. Video needs to have great title without making it creak under the volume of keywords, use the description section judiciously and the last, but not the least, the video needs to be great quality otherwise all your efforts will go wasted. Do not stuff it with boring pieces of shit. Rather you can make it look interesting by adding some funny elements in them. However, do not make it look like amateurish; it should have some semblances of professionalism.
Google Adwords: Simply put, if you are not using Adwords, you are missing out on opportunities galore. Google has already scrapped organic shit from its Product search feature and that means if you are running an ecommerce website, you have no other option to go for sponsored listing to be able to secure your position in Google Product search. Moreover, Adwords comes with an additional advantage. You can reach out to your targeted audience precisely no matter what devices they are using and where they are physically located and that too without burning a big hole in your pocket. And the best part, you can run Adwords campaign and hope to see the same number of conversions when your website is panned by Penguin.
Google local Search: The interesting fact that I have noticed is that even if your website is lambasted by Google Penguin update, it can still rank high in Google Local search. This is really cool. All you have to do is to register your business in Google Local free and if you got enough time in hand, you can try Yahoo Local Listing as well. Just play around with the title and as always, make the title and description catchy to stand out from the rest. To be able to secure higher position, you can always ask your clients to do you a favor by adding a favorable review against the listing. And do not try to cheat Google, because it is smart enough to track the IP address and the computer physical location. Do great job and your website will be on the top.
Yahoo, I Got Bing: Yeah, I know it sounds childish but the fact is that Bing is bolstering its presence in the search market and it has got a makeover too. That means, if your website got booted by Google, chances will be there that it may survive zero visibility on the web if it manages to hold its strong position in Bing’s SERP. So, do not count on your website’s online presence on Google only. You should try your level best diversify the source as far as possible.
Author Bio: Michael Evans is a passionate bloggers and a regular contributor to WebArts Social.