These days, things are changing a bit with keywords. If you were to type that make money phrase in today, you would see About 52,700,000 results. That is the exact number right now as I write. Imagine how difficult it would be to rank in the top position for that keyword? Next to impossible. It’s not that people don’t want to know how to make money anymore, it’s the competition factor. There are established sites and blogs that have been around a very long time that basically OWN those keywords. These bloggers reign supreme in the top spot of Google and PPC. So why make things harder for yourself? You need to work smart not hard. Isn’t that what our parents taught us?
The first thing you need to do is a basic search on Google for your chosen words. As the title implies, your keywords will now be long tail, 3-5 words long. One tip real quick, when you search Google, put your keywords in the ” ” marks. This will give you the EXACT competition for your chosen words. Now, we used our brains and creatively came up with this phrase:
“make money with minimal effort” The results?
As you can see, barely any competition. Instead of 52,700,000 results, you are now looking at 25,800 results. A far cry from the millions other people are trying to compete with. 25,000 results implies that enough people are interested in the topic, but you have an opportunity to dominate these keywords. Your PPC ad should focus on making money with minimal effort and steer people to your landing page which is optimized for this key phrase. The easiest way to explain this concept is that you are now thinking up a “key phrase” instead of a word. Think about how you search Google. If you want a cheap fishing pole, you don’t type in cheap fishing pole anymore. You want specifics of where and how much, right? So you most likely type in the search box, “where can I get a cheap fishing pole?” Another option is to say, “fishing rod.” The key here is to be different. Everyone will say fishing pole, but you will say rod. This gives you a leg up on the competition because it is a niche word and you will take the top spot the next time someone wants a fishing rod. It is a science basically, but not so difficult that you need a doctorate! Now that you have your long tail keywords, you can write an article or blog post about your niche. Incorporate your long-tail keyword in the title and first paragraph. Send traffic to it the way you normally do and watch yourself take over the top spots on hundreds of keywords! You will most likely see an increase in your conversions as well because these are people searching for EXACTLY what they want. And guess what? You have what they want and you are the top spot in their search. Your PPC costs will decrease and your traffic will be more laser targeted in your chosen niche. All it takes is a little research and some out of the box thinking and you can do this. Below is a GREAT place to get some PPC ads already written for you!
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